wasn't built in a day.

Whether you’re hiring your next Director of Growth or just want to chat about the latest and greatest user acquisition tactics, I’m always open for a conversation with other passionate marketers. Bonus points if you’re in New York City.

Tips from a Pro

Change Everything at Least Once

A user funnel is never done. Not only is stagnation the key cause of digital death, but you never know what tiny change could increase your sales overnight. Build your product on a platform that allows for easy changes and rapid testing.

Content is Crucial

Redesigning your website? Make sure you have a blog section. You need an easy way to add new content every day that is engaging and valuable to your visitors. Don't go live without it!


Know Your Audience

Your website, app, and product is overflowing with behavioral and demographic data. Without analytics, this wealth of knowledge often goes unused. Are you tracking customer actions with the right tools?

Learn from Your Mistakes

There is no such thing as a stupid question, and there's no such thing as a bad test. Whether your new idea fell flat or kicked ass, you have something to learn.