Taylor Gobar is a full-stack marketer.
I've aided fledgling marketing departments and seasoned agencies establish streamlined marketing practices, maximizing profit and sailing over the technological hurdles that hyper-growth brands face.
Technical // Tactical // Creative // Strategic // Entrepreneurship // Leadership // All the Ships
Speaking My Mind
Conferences have always offered a wealth of knowledge and connections to me as a marketer. I’m happy to give back to the community by sharing my expertise with other marketers and publishers.
And mom said theater camp was a waste of time.
Grow your online traffic. Grow your business.
I am up to speed with the latest tools and tricks to driving traffic to your business. I can work with your current team, or bring onboard top-notch specialists to breathe life into your marketing strategy. I eschew traditional print & TV media buying in favor of more profitable "new media." If it's not measured, it's not managed.
Not sure where to start?
I can provide you with a media roadmap, laying out your options for your brand and advising you on how to allocate your budget. Want a campaign you can "set and forget?" We can do that. Want more careful reporting and ongoing management of scalable campaigns? I do that too. Together, we will identify your KPIs (key performance indicators) and align those with powerful digital metrics to achieve your goals.
Advertising the New Path to Purchase
Maybe you have ads running already, but you're not sure if you're spending money in the right places. I can put easily manageable ROI data at your fingertips. I am here to push your profit margins higher on a weekly, monthly, or quarterly basis. I use data to identify high-friction funnel events, and knock them out one by one. Data is the key to creating powerful, streamlined funnels designed to monetize your traffic, and capturing it during marketing campaigns is crucial for future growth.
Get Help WHere you need it
Targeting your ideal consumer
Finding the ad channels that are right for your business
Researching keywords and targets
A/B testing of current ads and landing pages
Driving down cost of traffic
Remarketing to your existing client base
Acquiring new users with high intent to purchase